Over a decade in marketing and go-to-market leadership across deep tech, cybersecurity, AI, and enterprise B2B and B2G - I thrive as the connective tissue between functions, balancing expert depth with versatile execution.
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Demand Generation
A growth plan leaned on a monthly webinar program without an owner. I volunteered to champion it, built the program, and proved an organic-led approach against paid media.
226
Sales Opportunities
Digital Growth
What started as solo managing three social media channels, grew over six years into managing a budget, team, and agencies across social, SEO, video, PR, performance and more.
10x
Impression Growth
Product Launch
From communications framing to integrated demand tactics, I directed the launch strategy for a highly anticipated product release.
242
Influenced Opportunities
Analyst Relations
Before greenlighting a large new research investment, I helped prove the model's success by demonstrating the results delivered by previous research investments and programs.
$2.96M
Proven Deal Value
Partner GTM
My partner marketing work paired steady infrastructure construction with active engagement and relationship-building to meet annual targets and support strategic initiatives.
4
Global Regions
Brand Strategy
A brand's story has to evolve honestly as the company does. I kept our voice consistent enough to be recognizable, while laying the foundations of our significant transformation.
4
Brand Eras, 8 Years
Content Strategy
My content philosophy empowered ongoing reiteration and refinement, ensuring past resources could become launch-ready foundations for fast-moving, high-stakes campaigns.
Market Expansion
When our strategy expanded beyond security stakeholders, I shouldered the mandate to turn that decision into content and enablement strategy that could speak to our new ICPs.
Brand Identity
With immature infrastructure and minimal budget, I advanced brand recognition, credibility, and pipeline by championing consistency as the foundation for building brand identity and awareness.
I run full-stack when execution calls for speed, and step back to orchestrate specialists when it calls for scale. A decade building trust with conservative, risk-averse buyers, through leadership transitions, acquisitions, and cross-sector digital transformation, has sharpened the judgment to know which mode a given moment requires.
Every career move has broadened my industry experience, deepened my go-to-market expertise, and stretched my cross-functional footprint. I'm excited to keep growing in both depth and breadth, using human and AI intelligence together for greater efficiency and effectiveness.
